OUR NEW
ECO-DESIGNED BOXES
Our new boxes reduce plastic use and impact on the climate thanks to an innovative material and design. They are made from polypropylene (PP), a widely used and easy-to-recycle material, which maintains our boxes’ transparency and ensures the same high quality of the Ferrero Rocher our consumers know and love.
Compared to the previous boxes, the new eco-designed boxes have at least 30%1 lower carbon footprint. Additionally, when a box is recycled, it has an even lower climate impact – reaching a 70%1 lower carbon footprint versus the previous box.
1The 30% emissions reduction considers a non-recycled end-of-life scenario (worst case: incineration without energy recovery).
The 70% emissions reduction considers full recycling of the box. Findings are based on a comparative life cycle assessment of Ferrero Rocher’s packaging, conducted in 2020/Q1 2021 by a third party following the methodological Guidelines of the Product Environmental Footprint (PEF) initiative.
Recycling systems are not present in all geographies and they are not equal across different cities, regions and countries. Where present, some are more established and more efficient than others. The final reduction of carbon footprint depends on the efficiency of the recycling stream and on the share of the boxes actually recycled.
The higher the recycling rate, the lower the impact on climate. This is why we need you: to help reduce our impact on the climate and save our planet’s resources, please recycle the box after enjoying your Ferrero Rocher. Please check your local municipality for how to properly dispose of the Ferrero Rocher packaging in your area.
THE CHANGE TO THE NEW BOX
Our Ferrero Rocher boxes are made at a selected number of global production sites and each one has its own schedule to change to the new box. The arrival of the new Ferrero Rocher boxes will therefore vary in individual markets, based on the production site(s) from which it sources Ferrero Rocher.
As the first new Ferrero Rocher boxes are introduced, some previous boxes might still be found on store shelves; these will gradually be phased out.
We will begin to introduce the new eco-designed 30-piece compact box starting in September 2021. The new box is designed to reduce our use of the planet’s resources: 38% less plastic than the previous 30-piece box.
By switching to the new 30-piece box, Ferrero Rocher will reduce its use of plastic by 38%₁
For every single 30-piece box purchased, the mass of plastic saved is equivalent to 7 plastic shopping bags₁
Compared to the previous boxes, the new eco-designed boxes have at least 50% lower carbon footprint₂
In the first year of production, Ferrero Rocher will be saving the carbon footprint equivalent of 1 million km driven by a medium/compact diesel car₂
¹Findings are based on a comparative life cycle assessment of Ferrero Rocher's packaging (plastic box only), conducted in 2020/Q1 2021 by a third party.
²Findings are based on a comparative life cycle assessment of Ferrero Rocher’s packaging (plastic box only), conducted in 2020/Q1 2021 by a third party following the methodological Guidelines of the Product Environmental Footprint (PEF) initiative. The carbon footprint reduction considers the country average end-of-life scenario (recycling, landfill, incineration) for the new box, accordingly with the data available (landfill/incineration country specific, recycling EU average).
