Our new boxes reduce plastic use and impact on the climate thanks to an innovative material and design. They are made from polypropylene (PP), a widely used and easy-to-recycle material, which maintains our boxes’ transparency and ensures the same high quality of the Ferrero Rocher our consumers know and love.
Compared to the previous boxes, the new eco-designed boxes have at least 30%1 lower carbon footprint. Additionally, when a box is recycled, it has an even lower climate impact – reaching a 70%1 lower carbon footprint versus the previous box.
1The 30% emissions reduction considers a non-recycled end-of-life scenario (worst case: incineration without energy recovery).
The 70% emissions reduction considers full recycling of the box. Findings are based on a comparative life cycle assessment of Ferrero Rocher’s packaging, conducted in 2020/Q1 2021 by a third party following the methodological Guidelines of the Product Environmental Footprint (PEF) initiative.