Visualizzazione Contenuto Web Visualizzazione Contenuto Web

Scopri la Golden Experience

Quali sono i preziosi piaceri della vita? La propria famiglia, un amore speciale, l'amicizia vera, trascorrere il tempo insieme e sentirsi vicini.
Certi momenti vanno celebrati con qualcosa di molto speciale, ecco perché un piacere prezioso diventa ancora più unico se accompagnato da un Ferrero Rocher.
La sua preziosa confezione dorata, l'attenzione per la qualità e le deliziose nocciole: non sorprende che Ferrero Rocher venga amato, regalato e apprezzato in tutto il mondo.
Ferrero Rocher ci avvicina ai nostri cari e alle persone per noi importanti.
Unique sensory taste experience
Ferrero Rocher offers a unique taste experience of contrasting layers: a whole crunchy hazelnut in the heart, a delicious creamy hazelnut filling, a crisp wafer shell covered with chocolate and gently roasted pieces. And thanks to its inimitable golden wrapper Ferrero Rocher is even more unique and special. Take the time to savor it and share more of life's golden pleasures together. Together with Ferrero Rocher.
Our first TV campaign
In 1983 the first TV commercial dedicated to Ferrero Rocher was launched. It soon became an iconic piece of advertising. It portrays the arrival of Ferrero Rocher by word of mouth: a novelty that would be on everyone's lips. And so it was.
A brillant idea of transparent box
Ferrero Rocher became an icon of affordable luxury within chocolate confectionery thanks to its strong visual identity: the inimitable golden wrapper, the distinctive paper cup and the transparent innovative box. Indeed this plastic box, which enables the content to be completely visible, surprised consumers and revolutionized the boxed chocolate market in the 80's. Since then slight changes have been made to the box over time, but always remaining faithful to its original style.