Our Eco-designed boxes

OUR

ECO-DESIGNED BOXES

Our Eco-designed boxes

Ferrero Rocher is on a journey to make its packaging more sustainable.

Our eco-designed boxes are made from polypropylene (PP), a widely used and easier-to-recycle material¹, carefully designed to reduce our plastic use and impact on the environment while maintaining our boxes’ iconic transparency and ensuring the same high-quality product our consumers know and love. 

¹ compared to previous boxes

The benefits of our

eco-designed boxes

1. Less plastic used

16-piece box
30-piece box

² Based on Ferrero internal data (excluding growth)



 

2. Lower Carbon Footprint

At least

30%

Lower Carbon Footprint³

Up to

70%

Lower Carbon Footprint if the box is recycled³

³ Findings are based on a comparative life cycle assessment of Ferrero Rocher’s packaging (plastic box only), conducted in 2020/Q1 2021 by a third party following the methodological Guidelines of the Product Environmental Footprint (PEF) initiative and using global averages. The 30% emissions reduction considers a worst-case non-recycled end-of-life scenario for the new Ferrero Rocher box (incineration without energy recovery). The 70% emissions reduction considers a best-case full recycling scenario for the new box. The final reduction of carbon footprint depends on the efficiency of the recycling stream and on the share of the boxes actually recycled. You can find more information about our study in the technical summary.

Plastic box easier to recycle

3. Plastic box easier to recycle⁴

The eco-designed boxes are made from polypropylene (PP), which can be recycled in many countries. However, these recycling systems are not present in all geographies. Please check with your local municipality for how to properly dispose of the Ferrero Rocher packaging in your area.

⁴ The recycling programmes available globally for rigid PP packaging are significantly higher than for the previous materials we have used to produce the container.

The change to the eco-designed box

The change to the eco-designed box

As Ferrero Rocher eco-designed boxes are introduced in different markets at different times, starting with our most iconic formats 16-piece box and 30-piece box, some previous boxes might still be found on store shelves. We aim to complete the introduction of the eco-designed boxes by 2025 and during this period, the previous boxes will gradually be phased out.

OUR JOURNEY TOWARDS MORE SUSTAINABLE PACKAGING

Ferrero’s sustainability strategy drives the company to raise its ambitions, whilst aspiring to create positive social change and a reduced environmental impact wherever it operates. Enhancing packaging sustainability is a key part of this ambition, as this one of the industry’s major challenges.

Discover our journey.

1982

1982

The Original Transparent Box

1982

Ferrero Rocher was first introduced in 1982. Since then, consumers have appreciated the original transparent box, which allowed them to see the beautifully wrapped golden specialties.

2019

Ferrero Group’s Commitment

In 2019, Ferrero Group committed to make 100% of its packaging reusable, recyclable or compostable by 2025 and signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. Furthermore, Ferrero has committed to reducing its carbon footprint by 43% per tonne of product produced by 2030.

16-piece box

2021

More Sustainable Packaging, Same Quality

16-piece box

Ferrero Rocher has embarked on a journey towards more sustainable packaging. Since September 2021, we have started to progressively introduce our Ferrero Rocher eco-designed boxes, beginning with our most iconic ones: the 16-piece and 30-piece compact boxes.

24-piece box

From 2023

Expanded introduction of our eco-designed boxes

24-piece box

From 2023 onwards, we will be gradually introducing our eco-designed gift boxes, beginning with the 24-piece gift box.

By 2025

Moving towards our objective with the eco-designed boxes

The roll-out of the eco-designed Ferrero Rocher boxes is a significant milestone, but it is not the entire journey. Most box formats and packaging components will evolve towards more sustainable packaging by 2025, in accordance with the Ferrero company commitment.

As we move forward, we will continue to update you on our progress. Learn more about Ferrero global sustainability initiatives in the Ferrero Group Sustainability Report.