THE HISTORY OF FERRERO ROCHER®
One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. Inspired by the desire to make all the pleasure of a sophisticated chocolate specialty accessible to a much wider public. Initially sold in Europe, Ferrero Rocher® soon became the favourite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.