THE HISTORY OF FERRERO ROCHER®
One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. Inspired by the desire to make all the pleasure of a sophisticated chocolate specialty accessible to a much wider public. Initially sold in Europe, Ferrero Rocher® soon became the favourite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.
Launch in Europe
Ferrero Rocher® is launched in several European countries. A true symbol of Ferrero excellence, thanks to its high quality ingredients and distinctive golden presentation.
The first TV spot
The first TV spot
The first unforgettable TV commercial of Ferrero Rocher®. It soon became an iconic piece of advertising. It portrays the arrival of Ferrero Rocher® by word of mouth: a novelty that would be on everyone's lips. And so it was…
The advertising material of previous Ferrero Rocher® campaigns has been reproduced solely for historical and entertainment purposes and does not constitute current advertising material from Ferrero.
Launch in Canada
Ferrero Rocher® is launched nationally in Canada. Over the next several years, the brand grew into a leader in the premium chocolate category.
Launch in China
Ferrero Rocher® is sold in China, establishing a national reputation as a pioneer in the premium chocolate category.
Launch in Russia
After expanding into Canada and China, Ferrero Rocher® is first sold in Russia.
Grand Ferrero Rocher®
A special delicacy from Ferrero Rocher® is launched. A crunchy shell of delicious milk chocolate, enriched with selected hazelnut grains, all wrapped in gold. The perfect gift to share.