Ferrero Rocher

The History of

Ferrero Rocher®

DISCOVER

THE HISTORY OF FERRERO ROCHER®

History of Ferrero Rocher

One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. It was inspired by the desire to make all the pleasure of a sophisticated chocolate specialty accessible to a much wider public. Initially sold in Europe, Ferrero Rocher® soon became the favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.

History of Ferrero Rocher

1982

Launch in Europe

1982

Ferrero Rocher® is launched in several European countries. A true symbol of Ferrero excellence, thanks to its high quality ingredients and distinctive golden presentation.

1982

1983

The first TV spot

1983

The first TV spot

The first unforgettable TV commercial of Ferrero Rocher®. It soon became an iconic piece of advertising. It portrays the arrival of Ferrero Rocher® by word of mouth: a novelty that would be on everyone's lips. And so it was…

1983

The advertising material of previous Ferrero Rocher® campaigns has been reproduced solely for historical and entertainment purposes and does not constitute current advertising material from Ferrero.

1988

Launch in United States

USA

Ferrero Rocher® is launched nationally in the United States. Over the next several years the brand grows into one of the premium chocolate category leaders.

USA

1994

Launch in China ​

China

Ferrero Rocher® is sold in China, establishing a national reputation as a pioneer in the premium chocolate category.

China

1996

Launch in Russia

Russia

After expanding into the United States and China, Ferrero Rocher® is first sold in Russia.

Russia

2014

Grand Ferrero Rocher®

GFR

A special delicacy from Ferrero Rocher® is launched. A crunchy shell of delicious milk chocolate, enriched with selected hazelnut grains, all wrapped in gold. The perfect gift to share.

GFR