History

The History

of Ferrero Rocher

DISCOVER

THE HISTORY OF FERRERO ROCHER

History of Ferrero Rocher

One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. Ferrero Rocher was inspired by the desire to make the taste experience of a luxurious and sophisticated chocolate praline available to everyone. First sold in Europe, Ferrero Rocher soon became the favourite boxed chocolate for millions of people around the world. Today, Ferrero Rocher is a world leader in its category and is sold in 140 counties across five continents.

History of Ferrero Rocher

1982

Launch in Europe

1982

Ferrero Rocher is launched in several European countries and is a symbol of the Ferrero commitment to excellence, thanks to its high quality ingredients and distinctive golden wrappers..

1982

1983

The first TV spot

1983

The first TV spot

The first unforgettable TV commercial of Ferrero Rocher. It soon became an iconic piece of advertising. It portrays the arrival of Ferrero Rocher by word of mouth: a novelty that would be on everyone's lips. And it was…

1983

The advertising material of previous Ferrero Rocher campaigns has been reproduced solely for historical and entertainment purposes and does not constitute current advertising material from Ferrero.

1988

Launch in the United States

USA

Ferrero Rocher is launched nationally in the United States. Over several years the brand grows into one of the premium chocolate category leaders.

USA

1994

Launch in China ​

China

Ferrero Rocher is sold in China, establishing a national reputation as a pioneer in the premium chocolate category.

China

1996

Launch in Russia

Russia

After expanding into the United States and China, Ferrero Rocher is first sold in Russia.

Russia

2014

Grand Ferrero Rocher

Grand Ferrero Rocher

A special delicacy from Ferrero Rocher is launched. A crunchy shell of delicious milk chocolate, enriched with selected hazelnut grains, all wrapped in gold. The perfect gift to share.

Grand Ferrero Rocher

2021

The new Ferrero Rocher Chocolate Bars

2021

A unique pleasure from Ferrero Rocher to bring you another dimension of delicious sensations, from textures to flavours.

2021