The journey towards more sustainable packaging

Our Journey

Packaging has always been at the heart of the Ferrero Rocher experience. 

When Ferrero Rocher was first introduced in 1982, consumers appreciated the original transparent box, which allowed them to see the beautifully wrapped golden pralines.

The Ferrero Rocher box is carefully designed to maintain the high quality that is the hallmark of all Ferrero products, and is elegantly presented to offer our consumers a special product to enjoy, gift or share.

Enriching the experience

Enriching the experience

From the very beginning, our key focus has been to provide our consumers a delicious, high quality multi-sensorial experience.

Ferrero Rocher is on a journey towards more sustainable packaging. 

Explore Our Packaging Commitment.